How To Launch A Content Marketing Strategy – Goals, Objectives and Tactics
So you want to launch a content marketing strategy! That’s great. I’m here for ya! Content marketing is rapidly becoming one of the most important tools in a marketing mix. Not only does it drive traffic to your website (keywords! SEO!) but it also shows off your supreme knowledge and builds trust with your audience.
So, how do you launch a content marketing strategy?
Let’s break it down to two components to start. First, you have the strategy (the plan and goals). Then, you have the objectives and supporting tactics (the things you do to meet the goals). Before rushing into your first blog post or video, take some time to figure out what your strategy will be by writing out your goals and objectives. Maybe you want to drive traffic to your website, or perhaps you want to have more email subscribers. Your goals may change over time (and that’s probably a good thing) but without them, your content (read: tactics) will be all over the place.
I’ll use my website, Ultimate WordPress Designer as an example. Since it’s a relatively new site I’m keeping my goal as realistic as possible. Have you heard of SMART goals? They’re the only kind of goals to have!
Goal: Develop client pipeline to increase revenue by 80% over the next three months through website sales.
- Objective: Increase traffic to website by 1000 new visitors over the next three months.
- Tactics: Write, film and record original content that helps new business owners understand how to create their own websites and content strategies.
- Objective: Increase email subscribers by 1000 over the next three months.
- Tactics: Create a drip marketing campaign that educates new subscribers on specific elements of content marketing and website implementation that they can action on to grow their own businesses.
Here you can see how things are broken up a bit. Each tactic may have its own goal but as long as you have an overall goal to work towards, each piece of content you produce will help you get there. And I’m going to help you get there too! I’ve put together what I think are the most important tactics get you ready to launch a content marketing strategy.